See the margin on every customer.

Visory codes media, production, and other costs you pay on a customer’s behalf to their own accounts, by customer and job, and tracks each one until it reaches an invoice. Your fees are reported on their own line, so gross margin measures the work your team does, not the media spend that passes through. Under US GAAP, an agency that controls a good or service before it reaches the customer is a principal and reports the gross amount, and one that arranges it for a fee reports only the fee (FASB ASC 606-10-55-36 through 55-40). Which applies to your media buying is a judgment for your advisors, and the books keep both views available. This is general information, not tax or accounting advice.

Usually because the salaries of the people who deliver customer work are booked as overhead, so cost of sales holds little more than freelancers. The margin then looks healthy while the cost of serving each customer stays hidden. From the month Visory starts, delivery salaries, freelancers, and delivery software sit in cost of sales, with the founders’ time split where they still do customer work, so the monthly margin shows what the work actually costs.

Retainers are invoiced on the dates you set, and project fees on the stages agreed in the proposal. In the monthly management accounts, a retainer billed in advance is shown against the month it pays for, and stages reached but not yet invoiced are listed for your approval. Every invoice goes out in your name and is followed up on a cadence you agree.

Yes, from your project or time tool. Each month, billable hours are set against hours available to give utilization, and time and costs on jobs not yet invoiced are reported as work in progress, customer by customer. An agency without timesheets can still begin with salaries spread across customers by estimate, which is enough for a first read on margin.

For tax years beginning after 2025, a business files Form 1099-NEC for each person it paid at least $2,000 during the year for services by someone who is not its employee, and the form goes to the freelancer and to the IRS by January 31. Payments to a corporation are generally not reported. A freelancer who has not given you a correct taxpayer identification number is subject to backup withholding at 24%. Visory codes freelancer payments to the person as they are paid, so each total is in the ledger at year-end. Whether a payment is reportable is a tax question, and this is not tax advice.

It may be. For federal employment taxes, the IRS looks at who controls how the work is done, who controls the business side of it, and how the relationship is set up. Under federal wage law, the question is whether the person depends on your agency for work or is in business for themself. That call is yours, with legal advice, and nothing here is legal advice. Visory shows how long each freelancer has worked with you, how often, and at what cost, which is usually where the question starts.

Possibly. Under the Fair Labor Standards Act, an employee who is not exempt is paid at least time and one-half for hours over 40 in a workweek. A designer can be exempt as a creative professional when their primary duty requires invention, imagination, originality, or talent in a recognized creative field and they are paid a salary of at least $684 a week, and the exemption is decided case by case. Work that anyone with general training could produce does not qualify. Your Payroll Specialist records each role’s status as you set it, and Delphi AI checks every run against it. This is general information, not legal advice.

It depends on the state and on what you deliver. South Dakota taxes the gross receipts from services unless a service is specifically exempt, New Mexico’s gross receipts tax reaches services whose product is first used in the state, and Hawaii’s general excise tax applies to all business activities. Since South Dakota v. Wayfair in 2018, a state can require you to collect its tax without a physical presence there. Visory records sales by customer as they are invoiced, so the figures a return needs come from reconciled books. Whether your work is taxable in a given state is a tax question, and this is not tax advice.

Visory charges one flat monthly fee for the scope we agree. No timesheets, no hourly billing, no surprises. The fee reflects the services you take and the volume of work in your agency, from the size of the pay run to the number of customer invoices and supplier bills each month, so you know the monthly cost before you start.